ChatGPT for Pest Control Sales Scripts and Follow-Ups

Sales in pest control is repetitive in the best way. You’re answering the same six objections, describing the same service structures, and writing the same follow-up emails hundreds of times a year. That repetition is what makes ChatGPT actually useful here. Unlike industries where every sale is genuinely unique, pest control sales has a finite number of scenarios: new customer inquiry, price objection, no-call no-show, second-visit upsell, annual renewal, and the occasional “I already have a guy” conversation.

ChatGPT handles repetitive writing tasks well when you give it enough context. The problem is that most people run generic prompts and get generic output that sounds like it was written by someone who has never set a rodent trap or explained the difference between a German cockroach and an American cockroach to a homeowner who is panicking at 7pm on a Friday.

The prompts below are built around a fictional pest control company to give them specificity. Substitute your company name, service area, pricing structure, and lead technician names. That substitution is most of the work. The prompts themselves are tested and functional.

The 8 Prompts

Prompt 1: Initial Inbound Inquiry Script

When to use it: A homeowner called or submitted a web form about a pest problem. Your CSR needs a phone script for the callback that moves the conversation toward a scheduled inspection without being pushy.

The prompt:

You are writing a phone script for Ridgeline Pest Control, a family-owned pest control company serving the Dallas-Fort Worth area. The call is a callback to a homeowner who submitted a web form about a pest problem.

The script should:
- Greet the customer warmly by name (use [CUSTOMER NAME] as a placeholder)
- Ask one open-ended question about what they're seeing and where
- Briefly explain the free inspection offer (30-minute visit, no obligation)
- Offer two scheduling windows ("morning or afternoon this week?")
- Confirm the address and phone number before hanging up

Tone: Calm and professional, not scripted-sounding. This is a local business, not a national call center.
Length: Under 200 words. This is a script, so format it as dialogue with stage directions in brackets.
Do not use the word "absolutely" or "certainly" — they sound fake on a phone call.

What the output looks like: ChatGPT generates a clean, short script with natural transitions between the opening, the qualification question, and the scheduling close. It correctly avoids the call-center filler words when you tell it to. Without that instruction, it defaults to “absolutely” and “great question” after every customer line.

Grade: Ready to use with light editing. You will need to add your actual inspection offer details and any pricing context your CSR needs for common questions.

Prompt 2: Door-to-Door Opening Pitch

When to use it: You’re running a summer sales program or a targeted neighborhood campaign after treating a confirmed bed bug, termite, or rodent issue in the area.

The prompt:

You are writing a door-to-door opening pitch for a pest control sales rep at Ridgeline Pest Control. The rep is knocking doors in a neighborhood where we recently treated an active rat infestation on a neighboring street.

The pitch should:
- Start with a neighborhood-specific hook (not "Hi, I'm with a pest control company")
- Mention the recent issue in the area without being alarmist
- Offer a free exterior inspection, not a hard sell
- Be 60 seconds long when spoken aloud at a normal pace
- End with a yes/no question the homeowner can answer, not an open-ended request

Tone: Honest and informational, not salesy. The rep is a local person talking to a neighbor, not a telemarketer.
Do not use fear-based language or make guarantees about what we'll find.

What the output looks like: The output provides a short neighborhood-context opener, a soft mention of the nearby activity, and a clean close that asks if the homeowner has noticed any signs. It avoids the aggressive “limited time” framing that turns people off on their own front porch.

Customization tip: Tell ChatGPT the actual pest species, the season, and the specific streets if you want a tighter neighborhood hook. Generic neighborhood pitches are better than no pitch, but hyper-local ones close better.

Grade: Good starting point, needs rep-specific voice. Have your actual sales reps read it aloud and edit the phrasing to sound like themselves.

Prompt 3: Price Objection Response

When to use it: A prospect says your quarterly service price is too high compared to a competitor, or they “need to think about it.”

The prompt:

You are writing a sales response for a pest control service rep at Ridgeline Pest Control. A homeowner has said: "You're $20 a month more than the other company I'm looking at."

Write a response that:
- Acknowledges the price difference without apologizing for it
- Explains 2-3 specific reasons why the price difference exists (better products, guaranteed re-treatments within 48 hours, same technician each visit)
- Does not badmouth the competitor by name
- Ends with a question that re-engages the prospect rather than closing them down

The company's quarterly service is $149/quarter. The competitor is charging $129/quarter.
Tone: Confident but not defensive. Honest about what the difference buys.
Length: Under 150 words spoken aloud.

What the output looks like: ChatGPT produces a response that names the specific differentiators without sounding like a defensive script. The close re-engages with something like “Which of those factors matters most to you?” rather than “So should I put you down for Tuesday?”

Common mistake: People run this prompt without specifying the competitor’s price or their own differentiators. When ChatGPT has to invent those details, the output sounds made up. Feed it your actual pricing and your actual service guarantees.

Grade: Requires your pricing and differentiators to be useful. With those inputs, it’s excellent.

Prompt 4: No-Show Follow-Up Text

When to use it: A booked inspection appointment resulted in no one home and no call. You need a text message that’s professional but gets a response.

The prompt:

Write a follow-up text message for Ridgeline Pest Control to send after a missed inspection appointment. The tech was at the property at [TIME] on [DATE] and no one answered.

The text should:
- Be under 100 words
- Mention the missed appointment without making the customer feel guilty
- Offer two easy rebooking options (reply Y to reschedule, or call the office number)
- Include the office phone number: (214) 555-0188
- Sound like a real local business, not an automated message

Do not use "Unfortunately" at the start. Do not use exclamation points.

What the output looks like: A short, professional message that doesn’t read like an automated SMS blast. The “reply Y” option is important: it gives people a zero-friction way to respond if they’re busy.

Tip: Run this prompt once for each common no-show scenario: missed free inspection, missed paid treatment, missed annual renewal. The tone should shift slightly between them. A missed renewal requires more urgency than a missed free inspection.

Grade: Ready to use. One of the most consistently useful prompts in this list.

Prompt 5: Upsell Email After First Treatment

When to use it: You just completed a one-time treatment and want to convert the customer to a recurring quarterly service.

The prompt:

You are writing a follow-up email for Ridgeline Pest Control to send 3 days after a one-time German cockroach treatment for a homeowner in Plano, TX.

The email should:
- Open by checking in on how things look after the treatment (not a hard sell opener)
- Explain why a single treatment often isn't enough for German cockroaches (egg cycle, re-infestation from neighbors)
- Offer the quarterly service as a solution, with the $149/quarter price
- Include a 10% discount for customers who sign up within 7 days of their initial treatment
- Close with a direct link or instruction to reply to the email

Tone: Informational and honest. The email should explain the problem, not just sell the solution.
Length: Under 300 words.
Do not use "reach out" — say "reply to this email" or "call us."

What the output looks like: The output leads with a question about whether the customer is still seeing activity, explains the German cockroach egg cycle in plain terms (typically 28-day hatch cycle, eggs resistant to most surface sprays), then introduces the quarterly service as a practical response to that biology. The discount offer lands at the end rather than leading with it.

Customization tip: Swap the pest species to match whatever you actually treated. The explanation changes significantly between, say, German cockroaches (re-infestation from neighboring units is common) and subterranean termites (one-and-done bait station placement works differently).

Grade: Strong. Requires species-specific details to avoid sounding generic.

Prompt 6: Annual Renewal Reminder Email

When to use it: A customer’s annual service contract is coming up for renewal and they haven’t responded to the automated reminder.

The prompt:

Write an annual renewal reminder email for Ridgeline Pest Control. The customer, [CUSTOMER NAME], has been on our quarterly plan for 11 months. Their annual cost was $596. Their contract renews in 30 days.

The email should:
- Thank them for being a customer for nearly a year
- Briefly note what services were completed this year (quarterly exterior treatments, one interior follow-up visit — use these as examples)
- Confirm the renewal price is staying the same for this year
- Include a one-click option to confirm renewal (use [RENEWAL LINK] as placeholder)
- Add a note that they can call if they want to discuss their plan before renewing

Tone: Warm but not sycophantic. This is a business communication, not a loyalty program marketing email.
Length: Under 200 words.

What the output looks like: A short, business-like email that summarizes the service history, confirms pricing hasn’t changed, and makes renewal easy. It doesn’t try to oversell the renewal with superlatives about excellent service.

Grade: Ready to use with minor customization.

Prompt 7: Termite Inspection Proposal Email

When to use it: A homeowner requested a termite inspection after a real estate agent flagged activity, or after a neighbor’s treatment prompted them to check their own property.

The prompt:

Write a proposal email for Ridgeline Pest Control following a subterranean termite inspection at a home in Frisco, TX. The inspection found moderate activity in the garage framing and one corner of the back porch.

The email should:
- Briefly describe what was found and where (without alarming language)
- Explain the proposed treatment: Sentricon bait station installation, 12 stations around the perimeter
- Quote the treatment cost: $1,200 installed, $299/year for annual monitoring
- Explain what the annual monitoring includes (annual inspection, station replenishment, re-treatment if needed)
- Tell them how to approve and schedule

Do not promise the infestation will be completely eliminated. Use accurate language about what bait station systems do (suppress and eliminate active colonies over time — typically 90 days to several months).
Do not use "state-of-the-art" or "industry-leading."
Length: Under 350 words.

What the output looks like: A clean proposal that explains the find, describes the bait station mechanism accurately, quotes pricing clearly, and sets honest expectations about timeline. The instruction to avoid guaranteed elimination is important. ChatGPT will write “completely eliminate” guarantees if you don’t constrain it.

Grade: Requires accurate pricing and product information from your company. The structure and tone are strong.

Prompt 8: Re-Engagement Email for Lapsed Customers

When to use it: A customer who had quarterly service hasn’t responded to renewal notices and their service has lapsed for 3-6 months.

The prompt:

Write a re-engagement email for Ridgeline Pest Control targeting a lapsed quarterly service customer. Their last treatment was 6 months ago and they did not renew.

The email should:
- Open by acknowledging the gap without pressure or guilt
- Mention that spring is when [TARGET PEST: fire ants / German cockroaches / mosquitoes — choose one based on region] typically becomes active in the DFW area
- Offer a "welcome back" rate: $99 for the first re-activation visit (normally $149)
- Explain that previous customers get priority scheduling
- Include a clear call to action: call or reply to the email

Tone: Casual and low-pressure. They've been a customer before. This is a reconnection, not a cold pitch.
Length: Under 175 words.
Do not start the email with "I hope this email finds you well."

What the output looks like: A short, direct re-engagement email that leads with a seasonal reason to call rather than an apology for the lapse. The seasonal hook is the key variable. Spring fire ant activity lands differently than fall rodent pressure. Specify the pest and the season.

Grade: Strong opener. The seasonal specificity makes or breaks it.

Common Prompt Mistakes in Pest Control Sales

Leaving the company name blank. ChatGPT defaults to generic language when it doesn’t know who it’s writing for. A script that says “our company” instead of “Ridgeline Pest Control” reads like a template the sales rep hasn’t bothered to fill out.

Not naming the pest species. A follow-up email about “pest activity” is useless. Name the German cockroach. Name the fire ant colony in the backyard. Specificity is what makes customers feel like they’re being addressed by someone who actually did the inspection.

Letting ChatGPT write guarantees you can’t make. Left to its own defaults, ChatGPT will promise complete elimination, permanent protection, and satisfaction guarantees. Read the output carefully before using it. Add explicit instructions like “do not promise complete elimination” and “use accurate language about treatment timelines.”

Using the output without reading it aloud. Sales scripts that look fine on paper sound stilted when spoken. Have someone read every script out loud before deploying it. ChatGPT tends toward slightly formal phrasing that needs to be loosened up for phone calls and door knocking.

Running one generic prompt and calling it done. The prompts above are starting points. Your actual company has a specific service area, specific pricing, specific guarantees, and specific technicians. The more of that context you feed ChatGPT, the less editing you have to do afterward.

Customizing These Prompts for Your Company

The variables that matter most:

• Company name and location: local language beats corporate language every time
• Service area specifics: “the DFW area” hits differently than “your area”
• Actual pricing: ChatGPT will invent numbers if you don’t provide them
• Pest species common to your region: subterranean termites in the southeast, carpenter ants in the northeast, fire ants in Texas, German cockroaches nearly everywhere
• Your service guarantees: if you offer a 48-hour re-treatment guarantee, say so; if you don’t, don’t let ChatGPT invent one
• Your technician’s name: personalization at the technician level increases trust in follow-up emails

The prompts in this list are written around a DFW-area company treating German cockroaches and subterranean termites because those are among the most common scenarios nationally. Adjust the pest species, the pricing, and the geographic references to match your market.

One more thing that consistently helps: tell ChatGPT what NOT to do. “Do not use ‘reach out’” and “do not start with ‘I hope this email finds you well’” sound like small constraints, but they prevent the default AI-sounding phrases that make customers feel like they received an automated message. The goal is that the customer reads the email or hears the script and thinks it came from an actual person at a local company who knows their situation. That impression is worth the extra thirty seconds it takes to add constraints to your prompt.